Hasselblad H1

Evolving a classic: ergonomics and CF user interaction

Professional photographers, in general, agree that Hasselblad produces the best (and most expensive) cameras in the world. Their great history and reputation in the field began over 50 years ago. In the last period, they have worked on the implementation of modern technology into their “best in class” modular constructions. We are proud to have participated in ergonomic studies and recommendations on modularity, improved ergonomic grips and visual user interface.

Client

Hasselblad

Sectors

  • Electronics

Services

  • Industrial Design
  • Prototyping/Models
  • Styling
  • User Testing
  • UX
  • Visualization

Evolving a Classic

We are proud to have participated in ergonomic studies and recommendations on modularity, improved ergonomic grips and visual user interface.

Product strategy: Spotting interesting technologies and describing possible new user benefits.

Improved grip proposal: High-end looks-like models and ergonomic testing and refinement

UX/UI: Ideation on menu structure and implementation via interactive prototypes