![camera hasselblad model from the front](https://mjid.dk/wp-content/uploads/2022/02/Hasselblad_model_front-e1645019643982-1536x1152.jpg)
![camera](https://mjid.dk/wp-content/uploads/2022/02/Hasselblad_model_hand-e1645019674809-1536x1152.jpg)
![camera](https://mjid.dk/wp-content/uploads/2022/02/Hasselblad_model-2048x1152.jpg)
Evolving a Classic
We are proud to have participated in ergonomic studies and recommendations on modularity, improved ergonomic grips and visual user interface.
Product strategy: Spotting interesting technologies and describing possible new user benefits.
Improved grip proposal: High-end looks-like models and ergonomic testing and refinement
UX/UI: Ideation on menu structure and implementation via interactive prototypes
![hasselblad interface camera and camera screens](https://mjid.dk/wp-content/uploads/2022/02/Hasselblad_Interface-e1645020760659.jpg)
![drawing on camera](https://mjid.dk/wp-content/uploads/2022/02/Hasselblad_model_making-e1645024482269-1536x864.jpg)