Safety, robustness and technology
MJID assisted X‑Drive robots with the Industrial Design development of an Autonomous Tool Carrier. Being a self-driving vehicle, it was important to create a design that would signal to the people it met that it is safe, intelligent and uses state of the art technologies.
MJID worked in close collaboration with X‑Drive to ensure a streamlined transition from the mechanical and technical elements to the exterior panels and interfaces.
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A series of sensors were incorporated into the vehicle to ensure reliable data was constantly available regarding surrounding structures and obstacles and most importantly any people or animals.
Brand design
MJID developed the X‑Drive logo with an unmistakable ‘tortoise’ motif.
