VetCount | Animal Sperm Quality Tester
Flow Robotics | Flowbot ONE

The Challenge To mature this sophisticated product and ensure the result is elegant, simple, and most off all intuitive and easy to use. The design of the product is to suit relatively small production runs and yet also be possible to scale up. The Solution To create a simple form with straight, tapered surfaces combined with […]
Novo Nordisk | Wegovy®
MJID was part of the development team to explore and define how Novo Nordisk could find a simple and intuitive solution that navigates the production and DFMA requirements, reflects a single use device and ensures a safe and compliant user interaction. Using iterations, testing and refinement we ensured our solution delivered an intuitive, safe, and […]
Novo Nordisk | InnoLet®
Novo Nordisk | 35 years of secrets
Novo Nordisk (NN) is one of the leading manufacturers of insulin, growth hormone, and drugs for haemostasis on the global market. To offer the best treatments in a very competitive market, NN continuously develops new “easy to handle” treatment regimens with optimized injection devices and packaging concepts. The collaboration started in 1989, when Jens Møller-Jensen […]
Lansinoh | Compact Single Electric Breast Pump

MJID was engaged by Lansinoh to develop the visual identity of the new Compact Single Electric Breast Pump. We worked closely with the team at Lansinoh to create a ‘design language’ to be a foundation for future products.
Coloplast | SpeediCath Complete®
Mixing and administration device

The Challenge To create a user centric system that is so simple and intuitive that untrained users can navigate the steps required to successfully prepare a drug solution for dosing at home. The system also is to deliver the drug in user determined doses. The Solution MJID explored various drug mixing principles and dosing mechanical […]
OSAA IV-GO® | Mobile IV Infusion Pump

The challenge MJID was brought in to create an initial Industrial Design vision and preliminary mechanical configurations for the new Mobile & Mechanical IV infusion pump. This material was to be used to assist OSAA with gaining further funding and support for this innovative product. Traditional IV requires a pole and relies on gravity to […]
Coloplast | Peristeen®

Implementing concept visions into tangible test models and involving the user really makes the difference when designing future products in the highly competitive healthcare market. Coloplast A/S is a respected player on the global market for urostomy, continence, and wound care. Innovative products with a well-tested design have given them a strong brand. Products from […]