The key Visual Design Identity challenge was how do we create an iconic design that tells the story of the state-of-the-art technology captured within the device. The technical challenge was how to configure the technology to achieve an optimized and miniaturized device solution.
MJID worked in close collaboration with the Stensborg engineers to innovate on component configurations that would provide a more compact footprint. Components were shuffled and adjusted until a streamlined arrangement was achieved. It was this story that was also incorporated in the Visual Design identity with the iconic ‘flowing’ top colored surface representing the material flow through the system. This Visual identity was also meant to be implemented in larger scale In Line Printing Machines, where the Stensborg HoloPrint module should stick out from the many “Boxy” unites in the line.