How do we design a UV that says to the pedestrians it meets on the streets and footpaths, “excuse me, can I come past?”. Can we provide an product expression that can fit into our cityscapes and not disturb the peace.
The UV is also a space that users spend significant amounts of time. Can we make their day a little easier or more comfortable? To do this we needed to listen to users.
The solution was to see the front of the UV as a ‘face’ of sorts. It needs to have an expression, a character, that is not aggressive but welcoming… maybe even smiling. MJID also assisted Garia with ergonomics and features as well as production feasibility – optimization for small scale production, cost efficiency. Prototyping – 1:1 concept model and test stimuli was used to carry out User involvement and market testing in Sweden, Germany, Belgium, Holland and England and make sure we received user’s input.