![garia utility car](https://mjid.dk/wp-content/uploads/2021/11/2020-06-18-Garia-Utility-0306-Custom-1536x1024.jpg)
The challenge
How do we design a UV that says to the pedestrians it meets on the streets and footpaths, “excuse me, can I come past?”. Can we provide an product expression that can fit into our cityscapes and not disturb the peace.
The UV is also a space that users spend significant amounts of time. Can we make their day a little easier or more comfortable? To do this we needed to listen to users.
![garia utility](https://mjid.dk/wp-content/uploads/2021/11/A_Utility_plain1-1536x1086.jpg)
The solution
The solution was to see the front of the UV as a ‘face’ of sorts. It needs to have an expression, a character, that is not aggressive but welcoming… maybe even smiling. MJID also assisted Garia with ergonomics and features as well as production feasibility – optimization for small scale production, cost efficiency. Prototyping – 1:1 concept model and test stimuli was used to carry out User involvement and market testing in Sweden, Germany, Belgium, Holland and England and make sure we received user’s input.
![garia sideview version sketching](https://mjid.dk/wp-content/uploads/2021/11/141014_Sideview_Version1_TT-1024x919.jpg)
![two garia cars next to eachother](https://mjid.dk/wp-content/uploads/2021/11/Garia2-e1637679364488.jpg)
![man putting gas into car](https://mjid.dk/wp-content/uploads/2022/02/Garia-Utility-Urban-14-1300x1300.jpg)
![garia car utility](https://mjid.dk/wp-content/uploads/2022/02/2020-02-19-Garia-Utility-0074-1300x1300.jpg)
![garia postnord car by the water](https://mjid.dk/wp-content/uploads/2021/11/garia-postnord_upscaled-denoise-medium-photo-mode-1024x723.jpg)