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An icon, reimagined for everyday life

October 12, 2026

Few designs are as iconic, or as distinctly Danish, as the Stelton EM77. We’ve helped bring its silhouette into a new era.


For nearly 50 years, the Stelton EM77 jug has been part of our daily lives. A fixture on our kitchen tables, holiday homes, and family gatherings. Designed by Erik Magnussen in 1977, its iconic shape and clean geometry have poured countless cups of coffee, quietly becoming a symbol of Danish design.


Based on Erik Magnussens visions,MJID’s designers helped translate its iconic form into an electric kettle, preserving the proportions and character we’ve all grown up with.




Now, Stelton has introduced a smaller 0.5 L version of the electric kettle, carrying the same iconic design in a more compact format. A perfect reminder that timeless design can keep adapting to modern life without losing its character.

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